PerShop
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
PerShop was a Y Combinator-backed personalized shopping startup in San Francisco, co-founded by CEO Amol Jain and CTO Tony Dong (ex-Twitter, Periscope and TellApart). It was a personalized shopping site that recommended only items from the user's favourite brands, in their size and price range; it planned to eventually sell personalized, targeted e-commerce ads and to get smarter as people used it.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
PerShop is founded in San Francisco by Amol Jain and Tony Dong as a personalized clothing store.
- YC seed funding
PerShop raises a $150,000 seed round from Y Combinator (March 2019).
- Founders move on
Co-founder and CTO Tony Dong has moved to Rippling as Director of Engineering (confirmed by November 2021); no shutdown announcement, acquisition or further activity for PerShop has been documented.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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