Rubik
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Rubik was an NYC-based startup founded in 2017 by Amar Sehic, Krenar Roka and Tommaso Montagni. It built a data-driven acquisition platform for institutional single-family rental (SFR) investors: by harvesting and analyzing market data, its technology identified homes matching each buyer's criteria that were not on the market, then brought them onto a marketplace for streamlined, fully digitized acquisitions with full data transparency, without taking ownership of the homes.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Amar Sehic, Krenar Roka and Tommaso Montagni found Rubik in New York as a modern technology platform for institutional single-family rental investors.
- Seed round
Rubik closes a $3.55 million seed round led by Ulu Ventures, with participation from South Central Ventures, AAF Management, ERA's Remarkable Ventures Fund, Green Egg Ventures and Greg Waldorf.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.