Katoo
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Katoo was a Madrid-based startup founded in July 2019 by Diogo Cunha, Karan Anand and Carlos Esquivel, whose backgrounds included Boston Consulting Group, Uber and SGS. It offered a mobile app that digitized the hospitality sector by connecting restaurants with their suppliers and simplifying order placement. Within a year of launching its product it built a network of more than 3,000 restaurants and suppliers placing and receiving orders across Spain, Italy and Portugal, and in 2020 raised a 3 million euro round from Flash Ventures, Otium Capital and Marcos Alves Cardoso, co-founder and CEO of ElTenedor.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in Madrid
Katoo was founded in July 2019 by Diogo Cunha, Karan Anand and Carlos Esquivel to digitize hospitality with an app connecting restaurants and suppliers.
- 3 million euro raise
The company closed a 3 million euro round with Flash Ventures, Otium Capital and Marcos Alves Cardoso, serving more than 3,000 restaurants and suppliers in Spain, Italy and Portugal.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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