Miro AI
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Miro AI was a Hong Kong-based sports analytics startup that used deep learning, computer vision and scalable cloud infrastructure to identify athletes and extract insights from event photos and videos, analyzing the human body in motion. It offered brands and retailers unique, actionable insights for advertising and CRM across sports including soccer, baseball, lacrosse, running and basketball, claiming the fastest and most accurate athlete identification technology available. In 2023 the company was acquired by Greenfly.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Seed funding
Miro AI raises a $1.03 million pre-seed round in February 2019 from investors including SOSV and Artesian.
- Seed round
Miro AI raises an additional undisclosed seed round in July 2022.
- Acquisition
Miro AI is acquired by Greenfly in July 2023; PitchBook records the M&A deal as completed on July 12, 2023.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.