HERO
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
HERO was a London-founded social-shopping platform founded in 2015 by entrepreneur Adam Levene. It let retailers' in-store sales associates connect with online shoppers via messaging, video chat and social-style content, bringing in-store advice and service to e-commerce. Its client roster included Levi's, rag & bone, Chloé, Harvey Nichols, Nike and JD Sports, and it operated from London and New York.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Adam Levene founded HERO in London as a virtual-shopping platform connecting in-store associates with online shoppers.
- Acquired by Klarna
Klarna acquired HERO for an undisclosed sum; its 100-plus employees joined Klarna and its products were rolled out to Klarna's 250,000 retail partners.
- Sold to Bambuser
Klarna sold the Hero virtual-shopping business to video-commerce company Bambuser for about 15 million Swedish kronor (about 1.3 million euros).
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.