Play Today
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Play Today was an Australian web3 golf startup founded in 2022 by Mark and Michael Dries, led by CEO and investor Clive Mayhew (former Netscape executive and Fishburners chair). It built a consumer digital wallet integrated into a golf scoring app, a golf NFT marketplace, and a golf metaverse — pitched as a world-first use of web3 connecting the physical game of golf with digital wallets and an immersive online community. Clive Mayhew invested $1.2 million to launch the company.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Play Today is founded in Australia at the intersection of golf, AI and the metaverse.
- $1.2M launch
Clive Mayhew invests $1.2 million to launch Play Today; the digital scoring app and NFT marketplace go live.
- Metaverse launch
Play Today launches its golf metaverse in partnership with Golf NSW and Drummond Golf, livestreaming the NSW Open Championship in 3D with brand experiences from Callaway, Adidas and Bushnell.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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