Surge Cloud
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Surge Cloud was a Poznań, Poland-based startup building IoT technology for retail. It developed smart shelves with sensors that tracked product availability and rotation, cashierless checkout technology, and operated Take&GO, described as Poland's first autonomous store chain. The company raised a €1.28 million Series A in April 2020 from Aper Ventures (about $1.39 million at the time) and later pivoted from running its own stores to licensing cashierless technology to retailers.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Founded in Poznań, Poland to build IoT and data-analytics technology for retail merchandising.
- Funding round
Raised a €1.28 million Series A from Aper Ventures in April 2020, about $1.39 million at the then-prevailing rate.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.