Birdy
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Birdy (TheBirdy.com) was a personal expense-tracking web app built by Brooklyn entrepreneur Corey Maass. Instead of requiring users to visit a website, it sent one email a day asking subscribers to reply with their daily expenses and tags (#lunch, #clothes, #date), then tracked, recorded and organised the spending with graphs. The free tier offered tracking and charts; $5 per month ($39.95 per year) added budgets, income tracking and recurring events. It targeted people who wanted spending discipline without handing a third party access to their bank accounts. The company is believed to be the same entity whose reported failure was recorded in 2018; note the founding-year discrepancy discussed in notes.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Launch
TheBirdy.com launched as a daily-email expense tracker by Brooklyn founder Corey Maass, covered as an alternative to Mint for users unwilling to share bank credentials.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.