SIMON
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SIMON was a fintech platform spun out of Goldman Sachs in 2018 that gave wealth managers and financial advisors technology to access structured investments, annuities, and other risk-managed products. Its platform combined product marketplaces, trade analytics, compliance tracking, and post-trade lifecycle management, integrating more than 50 product manufacturers with wealth managers.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
SIMON Markets spins out of Goldman Sachs as an independent company, led by Jason Broder from the bank's structured investments desk.
- Peak funding round
SIMON raises a $100 million Series B led by WestCap at an $800 million valuation.
- Acquisition
Alternative-investing platform iCapital acquires SIMON Markets, adding its structured investments and annuities offerings to iCapital's menu.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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