Preact
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Preact was a San Francisco-based customer success SaaS company founded in 2012 by CEO Michael Geller (originally in Los Angeles). Its cloud platform helped subscription software companies maximize customer lifetime value: it tracked session-level product usage across web, mobile and servers, predicted which customers were likely to churn, renew or upgrade using behavioral science, machine learning and big-data analytics, and fed the data into tools like Salesforce, Marketo and Zendesk. It raised $12.35 million from Atlas Venture, Trinity Ventures, Boldstart, Root Ventures and others.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Preact founded in Los Angeles in 2012, later moving to San Francisco; launched with a $750,000 seed round.
- Series A
Raised a $4.6 million Series A led by Trinity Ventures and launched its customer success platform with 40 paying customers.
- Acquired by Spotify
Spotify acquired Preact - its fourth acquisition of 2016 - to mine behavioral patterns correlating with paid subscriptions. The 9-person product/engineering team joined Spotify in San Francisco and New York; the Preact service was discontinued.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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