Toopher
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Toopher was an Austin, Texas-based security software startup founded in 2011 by Josh Alexander and Evan Grim. It made mobile two-factor authentication that used a smartphone's location awareness: logins from safe locations like home or work were approved automatically, while requests from unrecognized locations triggered a notification where the user could allow or deny the action.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Josh Alexander and Evan Grim founded Toopher in Austin, Texas, building location-aware two-factor authentication for mobile.
- Acquisition
On April 1, 2015, Salesforce acquired Toopher for undisclosed terms; the startup stopped selling its products and its team joined Salesforce to build out its identity and access management offerings.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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