Ambassador
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Software tools supporting API-based development.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Ambassador is founded in Michigan as Zferral, a referral marketing platform that helps brands automate enrolling, tracking, rewarding, and managing referring customers, affiliates, and influencers.
- Acquisition
West Corporation acquires ZFERRAL, d.b.a. Ambassador, folding the cloud-based referral marketing platform into its customer experience platform offering.
- Ownership change
Geoff McDonald acquires Ambassador from Intrado (the rebranded West Corporation), relaunching it as an independent company.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.