FAILDEX失樂園
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ODesk

The business, the turning points, and the decisions behind them.

Founded2003
Event year2013
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

oDesk was an online freelance marketplace founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who wanted to work together even though one was in the U.S. and the other in Greece. Originally created as a staffing firm, it became a marketplace where registered users could find, hire, and collaborate with remote workers. On December 18, 2013, oDesk and rival Elance announced their merger to create Elance-oDesk; in 2015 the combined company rebranded as Upwork, upgrading the oDesk platform under that name while phasing out the Elance platform. Upwork went public on Nasdaq in 2018 (raising $187 million at a $1.5 billion valuation) and remains a leading global freelance platform.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Odysseas Tsatalos and Stratis Karamanlakis founded oDesk as a staffing firm that became an online marketplace for hiring remote workers.

  2. Merged with Elance

    On December 18, 2013, oDesk and Elance announced their merger to create Elance-oDesk.

  3. Rebranded as Upwork

    Elance-oDesk rebranded as Upwork, upgrading the oDesk platform under the new name and phasing out Elance.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.