Marts
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Marts, founded in Copenhagen in 2022 by Mads Viktor and Anders Therkelsen, built an integrated platform for IT departments that combined IT procurement, asset management and support services in one system. Pitched as an operating system for IT, it targeted enterprise customers, automating hardware policies, onboarding and approval workflows so companies could make smarter use of the equipment they already owned. The company raised a 1.75 million euro pre-seed round in October 2023 led by PreSeed Ventures.
02 / Marts FAILURE REASONS
Failure factors supported by the current evidence
After the 1.75 million euro pre-seed round in October 2023, no follow-on financing was ever announced for Marts, and startup trackers list the company as closed down in 2025. Selling an IT-management platform to large enterprises with a small team against entrenched incumbents left little margin for error once funding stopped. The detailed reasons were never published.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Mads Viktor and Anders Therkelsen found Marts in Copenhagen to unify IT procurement, asset management and support.
- Funding round
Marts raises a 1.75 million euro pre-seed round led by PreSeed Ventures with the Export and Investment Fund of Denmark and angel investors.
- Operations ended
Startup trackers list Marts as closed down in 2025; no buyer or restart is reported.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Unified IT procurement, assets and support
- 02
1.75M euro pre-seed, October 2023
- 03
No follow-on round announced
- 04
Listed as closed down in 2025