HomePace
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
HomePace was a Park City, Utah financial-services company founded in 2020. It offered home-equity investments — an alternative to home-equity loans: it gave homeowners or homebuyers a lump sum of cash upfront (up to $250,000) in exchange for a share of the future change in their home's value, with no monthly payments or interest. HomePace became a secondary lien holder on the property, shared in gains or losses at sale, and also matched homebuyers' down payments. It raised a $7 million Series A in April 2022 led by LENx, Lennar's corporate venture arm.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
HomePace was founded in Park City, Utah, offering home-equity investments as an alternative to traditional loans.
- Series A
HomePace closed a $7 million Series A round led by LENx (Lennar's corporate venture arm), with prior investors Bling Capital, NextView Ventures and Ride Ventures participating.
- Acquired by EasyKnock
HomePace was acquired by EasyKnock in May 2024.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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