Motorleaf
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Motorleaf was a Montreal-based agricultural technology startup founded in 2016 by co-founder and CEO Alastair Monk. It developed a 'digital agronomist': yield-predicting machine learning algorithms and indoor growth sensors that monitored greenhouse growing conditions, helping greenhouse tomato and pepper producers forecast harvests, cut prediction errors, reduce water use and detect diseases before they spread. In May 2018 Motorleaf closed a $2.85 million financing round led by Radicle Growth with Desjardins Capital, Real Ventures, Fluxunit and BDC Capital, and partnered with Dutch greenhouse supplier Cultilene. No shutdown, bankruptcy or acquisition has been publicly reported.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Motorleaf is founded in Montreal, a hub for AI innovation, to bring machine learning to greenhouse agriculture.
- Financing and partnership
Motorleaf closes a $2.85 million financing round and partners with Dutch greenhouse supplier Cultilene for a global expansion campaign.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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