ClassTag

01 / WHAT IT BUILT

What the company did

ClassTag was a New York-based unified family communication and engagement platform for educators, schools and districts, founded in 2015 by Vlada Lotkina and Jason Olim. Its free app let teachers communicate and coordinate with families — events, field trips, fundraisers, parent-teacher conferences — reaching parents through their preferred channel (SMS, email, app, web or even paper) with automatic translation into 60–100+ languages, plus a parent-engagement dashboard for teachers. It grew to about 2 million users across 25,000 US schools (34 employees) after raising roughly $7 million in seed funding, and later to over 5 million families. In August 2023, K-12 data and communications provider SchoolStatus acquired ClassTag in its entirety — operations and technology — integrating it into its data and school-home communications platform.

03 / EVENT HISTORY

Events in the structured record

1. 2015
   Founded

   Founded in New York by Vlada Lotkina and Jason Olim as a free parent-teacher communication platform, born from Lotkina's own experience as a working parent.

2. 2020
   $5M seed

   Raised $5 million in seed funding (AlleyCorp, Contour Ventures, Founder Collective and others), bringing total seed funding to about $7 million; 2 million users across 25,000 US schools; 34 employees.

3. 2023
   Acquired by SchoolStatus

   In August 2023 SchoolStatus acquired ClassTag in its entirety — operations and technology; the 5-million-family platform was integrated into SchoolStatus' data and school-home communications platform, with free users keeping access. This was an acquisition, not a failure.