Keebo
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Keebo was a London-based fintech founded in 2019 by CEO Michael Vanaselja and CTO Matthew Hallett. It offered an FCA-approved, open banking-powered credit card and mobile app aimed at people excluded by traditional credit - young people, freelancers and expats - using behavioural underwriting based on customers' full financial histories to offer personalised, low-interest credit lines even to people without a credit score.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in London
Michael Vanaselja and Matthew Hallett founded Keebo to offer bespoke lines of credit to underserved borrowers using open banking data.
- 5 million pound seed round and launch
Keebo closed a 5 million pound seed equity round led by Breega and Connect Ventures in August 2021 and launched in October as the UK's first FCA-approved open banking-powered credit card, supported by Mastercard.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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