Rize
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Rize (Rize Money, Inc.) was an Arlington, Virginia-based fintech-as-a-service company founded in 2015 by Justin Howell and Kirk Voltz. It started as a consumer fintech app, then pivoted to a B2B platform that let banks, fintechs and brands build financial products — checking, savings, brokerage accounts, cards, payments — through a single API built around its 'synthetic accounts' technology. It raised $13.4 million in total, including an $11.4 million Series A in 2021 led by Alpha Edison and Morpheus Ventures. In 2023 it was acquired by Fifth Third.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Justin Howell and Kirk Voltz founded Rize as a consumer fintech.
- Series A
Rize raised $11.4 million to scale its embedded fintech service.
- Acquired
Fifth Third announced the acquisition of Rize Money, Inc.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
On May 22, 2023, Fifth Third announced it had acquired Rize Money, Inc.
- 02
Rize's fintech infrastructure platform — which gave companies the tools to build, launch and scale financial products via one API — was folded into the bank.
- 03
Note: the record's industry label 'College Recruiting' does not match the company; Rize was a fintech infrastructure company.
- 04
This appears to be a vendor-tag error in the source record.