Hitpost
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Hitpost was a San Francisco sports-app startup founded in spring 2009 by Aaron Krane, who had learned social-game design at Slide. It built a next-generation sports network and a series of mobile apps: the social sports-betting game Sports Bet (ranked #3 in the iOS App Store sports category, 1-5 million installs on Google Play), which let fans make virtual-currency bets on games and players, and Fantasy Football Polls for instant fantasy feedback on drafts and trades. The 7-person company raised more than $2 million from Floodgate, Khosla Ventures, RRE Ventures and Quotidian Ventures; Courtland Alves (ex-Crowdstar) joined as CEO in 2013 while Krane moved to executive chairman.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Aaron Krane founded Hitpost in San Francisco as a sports network blending user-generated content, photo sharing and live scores with geo-location and social features.
- Funding and leadership
Hitpost raised a $2 million round led by Floodgate (April 2012) and, in 2013, hired Crowdstar monetization lead Courtland Alves as CEO as it pivoted toward social sports gaming with Sports Bet.
- Acquired by Yahoo
Yahoo acquired Hitpost in October 2013 (announced on Hitpost's homepage); the seven-person team joined Yahoo Sports while the products ceased operating. Financial terms were not disclosed; founder Aaron Krane did not join Yahoo.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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