Lanetix
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Lanetix was a San Francisco-based startup building vertical CRM software for the transportation and logistics industry. Founded in 2013 by Aaron Sasson and John Golob and seeded by investment from Salesforce.com, it offered a cloud-based customer lifecycle CRM platform built for logistics service providers, freight forwarders, ocean carriers and freight brokers, helping them manage bids, tenders and customer relationships. Backed by investors including B Capital, Vertical Venture Partners and Jackson Square Ventures, the company raised an $18 million Series B in January 2017. In 2018 the company was recast and relaunched as Winmore Software, narrowing its focus to AI-driven bid and tender management for transportation and logistics.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Aaron Sasson and John Golob founded Lanetix in San Francisco to build CRM software for the transportation and logistics industry on the Salesforce platform, with seed investment from Salesforce.com.
- Funding round
In January 2017 Lanetix closed an $18 million Series B financing led by B Capital with participation from Vertical Venture Partners and other investors.
- Restructuring completed
Lanetix was recast as Winmore Software, narrowing its focus to bid and tender management for the logistics industry.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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