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Deliveroo

The business, the turning points, and the decisions behind them.

Founded2013
Event year2024
FundingUS$1.7B
ValuationUS$7B
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Deliveroo is a UK-based on-demand food delivery platform founded in 2013 by Will Shu. It operates a marketplace connecting consumers, restaurants and grocery partners with delivery riders across Europe, Asia and the Middle East, with around 7 million monthly active users. The company floated on the London Stock Exchange in March 2021 at a valuation of about £7.6 billion, but its shares collapsed around 30% on debut, earning it the 'Floperoo' tag. After years of cost cuts and market exits, it posted its first full-year profit in 2024.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Will Shu founded Deliveroo in London as an on-demand food delivery platform connecting restaurants, riders and consumers.

  2. IPO

    Deliveroo listed on the London Stock Exchange at 390p per share, valued at about £7.6 billion; shares fell roughly 30% on debut amid worker-pay controversies and the dual-class share structure.

  3. First annual profit

    Deliveroo reported its first-ever full-year profit: £2.9 million for 2024, compared with a £31.8 million loss in 2023, with gross transaction value up 6% to £7.4 billion.

  4. Hong Kong exit and DoorDash takeover

    Deliveroo exited its loss-making Hong Kong operations after nine years, selling some assets to Delivery Hero's Foodpanda and nominating liquidators for the rest. DoorDash agreed a £2.9 billion ($3.9 billion) takeover at 180p per share, ending Deliveroo's public-market life.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.