HomDNA
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
HomDNA was a Newport Beach, California startup founded in 2013. It built a mobile application that helped homeowners stay organized about everything involving their home: a document-management tool to store and manage property documents, photos and appliance manuals, pre-populated manuals and maintenance reminders, and a directory of local service providers for home maintenance — a one-stop service for home questions, free to use with full functionality.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
HomDNA was founded in Newport Beach, California, to build a homeowner organization platform.
- Seed round
The company closed a $2.41 million seed round at the end of 2015 and filed patents for electronically interrelating a home and its goods and services.
- Out of business
PitchBook records HomDNA as going out of business, completed November 1, 2020.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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