Ask Oli
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
askOLI (Askoli srl) was a Brussels-based shopping assistant combining a browser extension and a mobile app. It aggregated member benefits, discounts and deal opportunities from newspaper subscriptions, energy suppliers, health insurers, employers and more than 40 Belgian organizations — over 10,000 advantages at 8,000+ merchants — and automatically notified users when a discount applied while browsing. The company claimed it saved a family €1,000 per year, and partnered with large employers and member organizations to boost usage of their benefit programs.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Product growth
askOLI's Chrome extension aggregates over 10,000 advantages and discounts from 40+ Belgian organizations, with automatic notifications, one-click membership activation and a companion mobile app; a version 2.7.2 release ships in April 2022.
- Chrome extension removed
On June 17, 2023, the askOLI Chrome extension is removed from the Chrome Web Store.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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