The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Instagram is a photo- and video-sharing social network founded by Kevin Systrom and Mike Krieger. Originally launched as a location check-in app called Burbn, it pivoted to simple mobile photo sharing with filters and launched publicly in October 2010. It grew to tens of millions of users within 18 months and was acquired by Facebook in 2012, becoming one of the world's largest social platforms. It is included here because it was acquired, not because it failed.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Kevin Systrom and Mike Krieger pivot from the Burbn check-in app to Instagram, a simple mobile photo-sharing app; it launches publicly in October 2010.
- Acquired by Facebook
Facebook agrees to acquire Instagram for approximately $1 billion in cash and stock; the deal closes in September 2012.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.