Tenta
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tenta was a Seattle startup founded in 2016 by Jesse Adams, Jennifer McEwen and Christopher O'Connell, the trio behind the adult-app store MiKandi. Its flagship product, Tenta Browser, was a private Android browser built from the ground up for privacy: built-in true VPN, complete encryption of browsing history, files, bookmarks and media behind a user PIN, DNS-over-TLS (one of the first public DNS resolvers to support it), and 'Zones' that pinned groups of tabs to a chosen VPN location. The company had 100,000 active users and 16 employees in 2019, selling Tenta Pro for $1 a month.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and beta launch
Jesse Adams, Jennifer McEwen and Christopher O'Connell found Tenta and launch the private browser in public beta.
- DNS-over-TLS
Tenta builds a public DNS resolver supporting DNS-over-TLS; the browser passes 135,000 downloads on Google Play.
- Acquired by Avast
Tenta raises seed funding with 100,000 active users, then is acquired by publicly traded cybersecurity company Avast; CEO Jesse Adams becomes Avast's Director of Mobile Product in November.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.