Lilia
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Lilia was a Y Combinator-backed egg-freezing concierge founded by Alyssa Atkins. Born from Atkins' own frustrating experience researching egg freezing, the company acted as a single point of contact for women: building a personal fertility profile from egg count, menopause timing and age, matching them with vetted doctors, researching insurance coverage and handling bookings — at nearly half the price and half the time of an average IVF procedure, coordinated to make the experience less isolating.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and seed
Founded by Alyssa Atkins after she froze her own eggs at age 29; graduated from Y Combinator and raised an $800,000 seed round in August 2019.
- Seed extension
Raised a $1.5 million seed round (April 2020), bringing total funding to about $1.5 million.
- Direct offering
Launched a direct egg-freezing offering through leading doctors, operating in New York City, Chicago and San Francisco with plans to go national.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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