Mira
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mira (Mira Labs) was a Los Angeles-based augmented reality hardware startup founded in 2016 by entrepreneur Ben Taft. It began with the Mira Prism, a $99 smartphone-based AR headset with an SDK for developers, and later pivoted to enterprise and industrial rollouts: it supplied AR headsets for Universal Studios' Nintendo World theme park attractions, including the Mario Kart ride, and held contracts with the U.S. Air Force and Navy. Investors including Blue Bear Capital, Happiness Ventures and Sequoia put about $17 million into the company. In June 2023, Apple acquired Mira for an undisclosed amount, the day after unveiling its Vision Pro headset.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Entrepreneur Ben Taft founds Mira in Los Angeles to build lightweight AR headsets.
- Mira Prism
Mira launches the $99 smartphone-based Mira Prism AR headset with a developer SDK.
- Acquisition
Apple acquires Mira for an undisclosed amount in June 2023, a day after unveiling the Vision Pro; at least 11 Mira employees join Apple.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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