Deluux

The business, the turning points, and the decisions behind them.

Founded2008

Some sections are still being researched2 / 4

Sections to complete：02 · 05

01 / WHAT IT BUILT

What the company did

Founded in 2008 in Atlanta, Deluux aimed to build a distributed Facebook — an inverted Ning — moving the center of people's online identities from social networks to their own websites. A Y Combinator Winter 2008 company, it never launched.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

2008
Company founded
Paul McKellar and Philipp Pfeiffenberger found Deluux in Atlanta and join Y Combinator's Winter 2008 batch with a distributed-identity concept.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed

Scoring basisNot completed

ScalabilityPending assessmentNot completed

Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.