FAILDEX失樂園
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Mochi Media

The business, the turning points, and the decisions behind them.

Founded2005
Event year2014
Some sections are still being researched1 / 4

Sections to complete：05

01 / WHAT IT BUILT

What the company did

Mochi Media was a San Francisco-based browser games network founded in 2005 by Jameson Hsu and Bob Ippolito, with the mission of fueling indie game developers' creativity. It gave Flash developers tools for in-game advertising, micro-transactions and leaderboards, and at its peak reached more than 140 million monthly active users across 15,000 games on nearly 40,000 publisher websites. In 2010 it was acquired by Shanda Games for $80 million; its parent dissolved the business and all services ceased on March 31, 2014.

02 / Mochi Media FAILURE REASONS

Failure reasons

Mochi lacked a viable business beyond Flash; its parent chose closure over a sale.

03 / EVENT HISTORY

Events in the structured record

  1. Company founded

    Mochi Media was founded.

  2. Acquisition

    Mochi Media was acquired.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.