Body Labs
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Body Labs was a Manhattan-based artificial intelligence startup founded in 2013. Its SOMA technology used AI trained on body data plus computer vision to create realistic, true-to-life 3D models of the human body from scans or images, including 3D motion and shape. The software had business-to-business applications such as letting shoppers virtually try on clothing and generating gaming avatars that follow the human body. The company raised more than $10 million, including an $8 million Series A in November 2015, and was acquired by Amazon in October 2017 for an undisclosed sum reported at $50-100 million.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in New York
Body Labs was founded in 2013 in Manhattan, developing AI and computer-vision software to model 3D human body shape and motion from any input.
- $8M Series A
The startup raised $8 million in Series A funding in November 2015, bringing total funding to more than $10 million.
- Acquired by Amazon
In October 2017 Amazon acquired Body Labs for an undisclosed sum, reported at between $50 million and $100 million, with the technology expected to support virtual clothing try-on for fashion retail and avatar creation for gaming.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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