FAILDEX失樂園
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Wonga

The business, the turning points, and the decisions behind them.

Founded2006
Event year2018
Cash burnedUS$150M

01 / WHAT IT BUILT

What the company did

Wonga.com was a British payday loan firm founded in 2006, offering short-term, high-cost loans online via fully automated risk-processing technology - first loans in 2007, operating across the UK, Spain, Poland and South Africa. It became Britain's biggest payday lender with over a million customers, charging rates equivalent to an APR of 1,509% (a 100 pound loan over seventeen days cost 113.60 pounds to repay).

02 / Wonga FAILURE REASONS

Failure reasons

Wonga drew heavy criticism for predatory lending, with politicians including Ed Miliband calling it out and the Financial Conduct Authority finding it had lent to people who could never repay - Wonga agreed to compensate 45,000 customers for unfair debt collection practices. Regulatory caps on interest rates and fees slashed its revenue model, while losses mounted from a 2017 data breach and a surge of compensation claims for mis-sold loans. Despite a 10 million pound emergency cash injection from shareholders weeks earlier, Wonga fell into administration on August 30, 2018; Grant Thornton was appointed to wind down the business, sell assets and identify creditors, with Wonga owing unsecured creditors 83.3 million pounds.

03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Wonga is founded in the UK, launching fully automated online payday lending; first loans processed in 2007.

  2. Regulatory reckoning

    FCA finds Wonga lent to people who could never repay; it agrees to compensate 45,000 customers for unfair debt collection practices, and rate caps are imposed.

  3. Data breach

    Wonga suffers a data breach in 2017, adding to its losses as compensation claims surge.

  4. Administration

    On August 30, 2018, Wonga falls into administration with Grant Thornton appointed to wind down the business; it owed unsecured creditors 83.3 million pounds.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

How the factors connect

  1. 01

    In 2006, Wonga was founded in the UK, building fully automated online payday lending and becoming Britain's biggest payday lender.

  2. 02

    Regulatory caps on rates and fees, FCA findings of unfair lending, and compensation to 45,000 customers destroyed its revenue model.

  3. 03

    A 2017 data breach and a surge in compensation claims for mis-sold loans deepened its losses.

  4. 04

    On August 30, 2018, despite a 10 million pound emergency cash injection, Wonga fell into administration; Grant Thornton wound down the business, with 83.3 million pounds owed to unsecured creditors.