S'More Date
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
S'More was an anti-superficial dating app founded by Adam Cohen-Aslatei that aimed to shift the focus from appearances to personality and compatibility. It used a matching algorithm to recommend five potential matches a day, blurred out profile photos so daters focused on interests and attributes first, and used facial recognition to prevent catfishing and underage use. It had raised $3.2 million in seed funding from investors including Mark Pincus and Gaingels.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Pandemic growth
S'More partners with HopeLine in April 2020, donating $1 to fight the COVID-19 mental health crisis for each new chat started on the platform.
- Acquisition
Matchmaking service Tawkify acquires S'More; the app discontinues operations in its original form, and founder Adam Cohen-Aslatei joins Tawkify to lead development of its first mobile app.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.