MyMiniLife
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
MyMiniLife was a Palo Alto-based virtual-world startup founded in 2006 by students from the University of Illinois at Urbana-Champaign, led by CEO Sizhao Yang. Its Flash client let users build and decorate virtual homes — Sims-like apartments customizable down to the furniture — embeddable in any site (MySpace, Yahoo!) and populated with chat, streaming music and video; users bought 130 million virtual goods and the site grew to 4 million registered users. In late 2009 Zynga acquired MyMiniLife (terms undisclosed) — a company-making deal whose technology spawned FarmVille.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
UIUC students found MyMiniLife, an embeddable Flash virtual world of customizable apartments.
- Acquired
Zynga acquires MyMiniLife, integrating its staff and technology; the deal's reusable isometric engine spawns FarmVille's monster hit.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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