OkHi (Pivot/Wind-Down)
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
OkHi was a Kenyan smart-addressing startup co-founded in 2014 by Timbo Drayson, an ex-Google engineer who had led the launch of Google Maps across the Middle East and Africa and invented Chromecast. It aimed to give the four billion people without a formal physical address an 'OkHi address' — a web link pointing to a GPS tag and photo of a property's gate. During COVID-19, the company made a crucial pivot from its consumer app to B2B, selling AI-powered address verification to banks and fintechs in emerging markets, focusing on Nigeria. Investors included Interswitch Group (strategic partner), Founders Factory Africa, Betatron, Garage Capital, and Nate Blecharczyk. The company raised multiple rounds, including $750,000 in 2015 and $1.5 million in 2021–2022 to expand in Nigeria.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Timbo Drayson co-founded OkHi in Nairobi; the company won Seedstars Nairobi for its address-discovery app.
- Funding
OkHi raised $750,000 from investors including ex-Google CFO Patrick Pichette and Garage Capital, plus a Bill & Melinda Gates Foundation grant.
- Pivot to B2B
During COVID-19, OkHi pivoted from its consumer app to B2B address verification for financial services, launching in Nigeria with strategic partner and investor Interswitch Group.
- Seed extension
OkHi raised a $1.5 million seed extension to expand in Nigeria, targeting one million members and growing its remote team across Nigeria, Ethiopia, Kenya, and London.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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