Pickleball Club
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
The Pickleball Club is a Sarasota, Florida company (SRQ Pickleball Partners) founded in 2018 by real-estate entrepreneurs Brian and Valerie McCarthy and Matthew Gordon. It develops members-only indoor pickleball clubs: each 33,000–38,000-square-foot club holds 12–14 indoor courts plus outdoor courts, a cafe, pro shop, rotating 'Food Truck Alley', locker rooms and PlaySight HD video technology for lessons. The venture plans at least 15 clubs across Florida in a $180 million rollout; it has raised a total of about $31.8 million.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Brian and Valerie McCarthy and Matthew Gordon found The Pickleball Club in Sarasota, Florida, with a plan for at least 15 indoor private pickleball clubs across the state.
- Expansion underway
The company breaks ground on its first club at Lakewood Ranch (Sarasota), buys land in Bonita Springs and Port St. Lucie, and targets a fifth Florida location at The Villages; equity raised reaches nearly $6 million by late 2022.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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