Orby AI
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Orby AI was a Sunnyvale, California enterprise-automation startup founded in 2022 by Bella Liu (CEO, ex-UiPath product director) and William Lu (CTO, ex-Google head of engineering). Instead of a conventional LLM, it built a large action model (LAM) using neuro-symbolic programming that generated and executed business processes through AI agents - its 'agentic process automation' (APA) pitch aimed to upend old-school robotic process automation by handling complex, decision-heavy workflows. It raised $34.5 million ($4.5M seed in May 2023, $30M Series A in June 2024 from NEA, Wing VC and WndrCo) and partnered with Databricks.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Orby AI was founded in 2022 in Sunnyvale by Bella Liu and William Lu to build AI agents for enterprise workflow automation.
- Growth
Orby raised a $30M Series A in June 2024 (total $34.5M), partnered with Databricks in November, and in May 2025 was named to CB Insights' AI 100.
- Acquired
On August 28, 2025 Uniphore announced its acquisition of Orby AI (alongside an Autonom8 deal), bringing its Large Action Models, neuro-symbolic reasoning and agentic process discovery into Uniphore's Business AI Cloud; terms were not disclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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