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Noble

The business, the turning points, and the decisions behind them.

Founded2021
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Noble built embedded-credit infrastructure: a no-code platform letting any company build, launch, and scale credit products — credit cards, credit lines, cash advances, and buy-now-pay-later offerings — with underwriting infrastructure as a service. Founded in 2021 in Tel Aviv by CEO Tomer Biger and CTO Moran Mishan, two WeWork veterans who had built tenant underwriting infrastructure there, the company emerged from stealth in September 2022 with $18 million in total funding from a Series A led by Insight Partners, with participation from Y Combinator, TLV Partners, and others.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Founded

    Tomer Biger and Moran Mishan founded Noble in Tel Aviv to build credit underwriting infrastructure as a service.

  2. Raised $18M

    In September 2022 Noble emerged from stealth with a Series A led by Insight Partners, bringing total funding to $18 million, and planned a US office.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.