seatXchange
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
seatXchange was a first-of-its-kind peer-to-peer mobile platform for real-time in-venue seat exchange, founded in the spring of 2017 by attorney Amir Amini and Robert Gleason, an entertainment and music veteran formerly of SBE Entertainment Group. Launching officially on September 2, 2017 in Los Angeles, the app let fans share their event experience and exchange seats with one another in real time — before or even during an event. Its differentiators: zero transaction fee, trust through ratings, reviews and mutual connections, real-time information with a money-back guarantee, and social features showing where friends were sitting so fans could buy tickets in the same section. It supported sports, music and other LA events, with plans for national expansion.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and launched
seatXchange is born in the spring of 2017 and launches its mobile app in Los Angeles on September 2, 2017, covering sports and music events with a zero-transaction-fee, real-time in-venue seat exchange model.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.