Yoello
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Yoello, founded in Cardiff, UK in 2017 by Sina Yamani, built a mobile order-and-pay platform for hospitality and retail. Customers scanned a QR code to browse menus, order to the table and pay without downloading an app; the company later added open-banking payments that cut out card middlemen. Named the UK's top-growing fintech in 2021, it served thousands of venues including Burger King and Subway across six countries before Epos Now acquired it in December 2024.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Sina Yamani founds Yoello in Cardiff to modernize hospitality payments with mobile ordering.
- Peak funding round
Yoello raises a 4 million pound Series A to expand its open-banking payments platform.
- Acquisition
Epos Now acquires Yoello in December 2024.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.