Halofina (Wind-Down)
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Halofina, founded in Indonesia in 2017 by Adjie Wicaksana and financial industry veteran Eko Pratomo, was an AI-based personal financial planning and wealth management platform. Its mobile app helped users manage their finances and build investment strategies, using artificial intelligence to provide investment strategy recommendations and facilitating direct investments. The app launched in March 2018 targeting Indonesia's millennial middle-upper income generation; in November 2019 it raised pre-Series A funding led by Mandiri Capital Indonesia with Finch Capital participating, having earlier been backed by Plug and Play, Rekanext and Radika.
02 / Halofina (Wind-Down) FAILURE REASONS
Failure reasons
No detailed public account of why Halofina wound down in 2023 was found. The Indonesian AI wealth platform shut down as reported in 2023; no postmortem or founder statement explaining the failure was identified.
03 / EVENT HISTORY
Events in the structured record
- Founded
Adjie Wicaksana and Eko Pratomo founded Halofina in Indonesia as an AI-based personal financial planning platform.
- App launch
Halofina launched its mobile app in March 2018, starting from offline and online personal finance education.
- Pre-Series A
Halofina raised pre-Series A funding led by Mandiri Capital Indonesia with Finch Capital participating.
- Wound down
Halofina shut down its operations in 2023.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Halofina was founded in Indonesia in 2017 by Adjie Wicaksana and Eko Pratomo as an AI personal financial planning platform.
- 02
The mobile app launched in March 2018 and raised pre-Series A funding led by Mandiri Capital Indonesia in November 2019.
- 03
In 2023 Halofina shut down its operations; no detailed public account of the wind-down was found.