Naetion
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Naetion was a Copenhagen-based web3 startup founded in 2021 by Alexander Rindom-Andersen, Buddhika Perera and Christian Petroske. It set out to build an on-chain professional network operating at the intersection of consumer and crypto, giving mainstream users a foothold in web3 work. Its product suite included HAELP, a decentralized network where creators and service providers could showcase and sell their skills while retaining their full earnings; Paeyroll, a payroll and HR tool for web3 startups with global compliance; and Monaey, a neobank-style product for accessing Naetion earnings. In May 2022 the company announced a $150 million commitment from digital-asset investment firm GEM Digital, one of the largest web3 funding announcements in Denmark that year. The native $NTN token and related products never reached mainstream adoption, and the company faded from public view with no operating product left.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Alexander Rindom-Andersen, Buddhika Perera and Christian Petroske founded Naetion in Copenhagen, Denmark, to build an on-chain professional network for the mainstream user.
- Peak funding round
On May 10, 2022, Naetion announced a $150 million investment commitment from GEM Digital Limited to fund its product suite, native token $NTN and utility NFTs.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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