DishQuo
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
DishQuo was a science-based meal planning app founded in 2020 by Marcos Rojas, based in Cliffside Park, New Jersey. It generated personalized weekly menus using insulin science and technology, optimized for both short-term and long-term health goals, with over 1,000 recipes spanning diabetic-friendly, vegan, gluten-free and other dietary options, plus grocery delivery capabilities. The company raised a $250,000 pre-seed round in October 2021 and launched on the Apple App Store and Google Play in November 2021.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Marcos Rojas founded DishQuo in 2020 as an insulin-science-based meal planning app, raising a $250,000 pre-seed round in October 2021.
- Launch
In November 2021, DishQuo officially launched on the Apple App Store and Google Play with over 1,000 recipes and grocery delivery capabilities.
- App removed
DishQuo's apps were removed from Google Play in October 2024 and April 2025 after no updates since November 2023; Crunchbase lists the company's operating status as Closed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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