Tandem
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：05
01 / WHAT IT BUILT
What the company did
Tandem was a live streaming platform for fitness founded by Nick Raushenbush. It aimed to let fitness influencers broadcast live workout sessions to followers, betting that live video would become the next engagement channel for the fitness industry.
02 / Tandem FAILURE REASONS
Failure reasons
Live fitness turned out not to be engaging enough to sustain a platform, and fitness influencers were reluctant to adopt yet another new platform. With no product-market fit and no funding, Tandem shut down in its founding year.
03 / EVENT HISTORY
Events in the structured record
- Founded
Nick Raushenbush founds Tandem in the US as a live streaming platform for fitness influencers.
- Shutdown
Tandem shuts down within 2016 after failing to get fitness influencers and viewers engaged with live fitness streaming.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.