Tiv
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tiv was a Chicago fintech startup founded in April 2020 by Jed Strong, previously in strategy and business development at Xbox, and JP Pillat, a Twitch streamer and content creator. It built a payments and rewards platform for gamers: customers got a virtual and physical payment card linked to their gaming accounts, and the more hours they played, the higher their cardholder reward rate climbed — four hours of FIFA one night meant better rewards on groceries the next day.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Jed Strong and JP Pillat found Tiv in Chicago in April 2020, a payments platform built for the gaming community.
- Seed round
Tiv emerges from stealth with a $3.5 million seed round led by 4490 Ventures, with Silverton Partners and angels participating; the pre-revenue, five-person company plans to double its team.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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