TINYpulse
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
TINYpulse was a Seattle employee-engagement software company founded in 2012 by David Niu. Its platform asked employees one anonymous question a week — how happy they were at work, how onboarding was going — and turned the answers into dashboards for executives, plus peer-to-peer recognition (Cheers for Peers) and an anonymous suggestion box. More than 1,000 companies, including Facebook, IBM and Airbnb, used the service. In 2021 it was acquired by Limeade, which in turn was bought by WebMD Health Services in 2023; TINYpulse now lives on as part of WebMD.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
David Niu founds TINYpulse in Seattle in 2012, a platform for weekly anonymous employee pulse surveys and peer recognition.
- Series A
The company raises a $3.5 million Series A led by Arthur Ventures with Baseline Ventures participating.
- Series B
TINYpulse raises a $6 million Series B on December 10, 2015, led by High Alpha with Arthur Ventures participating.
- Layoffs
TINYpulse cuts about 10 percent of staff — 12 jobs across sales, marketing and product — leaving a headcount of 108.
- Acquired by Limeade
Bellevue employee-experience company Limeade acquires TINYpulse in 2021.
- WebMD acquisition
WebMD Health Services agrees to acquire Limeade for about $75 million; the deal closes in the third quarter of 2023, and TINYpulse becomes part of WebMD Health Services.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.