Jack & Bry
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Jack & Bry, founded in 2019 in London by Bryony Tinn-Disbury and Jennifer Pardoe, was a food-technology company making plant-based meat alternatives from jackfruit — pepperoni, burgers, sausages and what it called the world's first unbreaded jackfruit fish fillet. Its products reached over 1,000 UK restaurants and the online grocer Ocado. The operating company Big Yard Ltd, trading as Jack & Bry, entered creditors' voluntary liquidation in January 2024.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Liquidation
BIG YARD LTD (10827416), trading as Jack & Bry (ex Willaroos), appointed Leonard Curtis liquidators on 3 Jan 2024 in a Creditors liquidation by creditors and members.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Jackfruit meat alternatives launch; pepperoni lands in 1,000+ UK restaurants
- 02
1.25 million pound seed round; Ocado stocks the range
- 03
No follow-on funding announced; website goes quiet
- 04
Creditors' voluntary liquidation begins January 2024