GameIQ
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
GameIQ was a Carlsbad, California company founded in 2014 building gamification technology to digitally engage consumers and reward spending. It developed a rewards and loyalty platform combining real-time promotions with gamified experiences, serving retail, food and drink, and service businesses with cash rewards and interactive engagement.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founding
GameIQ, Inc. was incorporated in Carlsbad, California, building gamification technology for consumer engagement and loyalty.
- Funding rounds
The company raised angel and seed rounds totaling about $3.55 million for its rewards platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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