FAILDEX失樂園
中文

Metaphysic

The business, the turning points, and the decisions behind them.

Event year2025
FundingUS$25.5M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Metaphysic was a London-based AI content-creation startup founded by Tom Graham and Chris Ume, born out of the viral @deeptomcruise TikTok account that fooled the world with hyperreal deepfake videos of Tom Cruise. It built generative-AI tools for hyperrealistic digital content - including real-time deepfake performances and de-aging technology - used in advertising (Gillette, Belgian Football Association), live entertainment, and Hollywood film (aging and de-aging Tom Hanks and Robin Wright in Robert Zemeckis' 2024 feature Here). Its neural performance toolset won a Visual Effects Society Emerging Technology Award. After performing on America's Got Talent Season 17, it raised a $7.5 million round led by Google Ventures founder Bill Maris's Section 32, with Winklevoss Capital, Logan Paul, Meta's Oculus unit, 8VC, TO Ventures, Rakuten Capital and Liberty Global among backers. In February 2025 it was acquired, by way of merger, by Brahma, the AI and content-technology company created by DNEG Group - the VFX house behind Dune and Oppenheimer. The deal valued Brahma at $1.43 billion post-transaction, added $25 million of fresh investment from Abu Dhabi's United Al Saqer Group, and Metaphysic's existing investors became Brahma shareholders; CEO Thomas Graham became President of Brahma.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Acquisition

    Visual-effects company DNEG acquired artificial-intelligence company Metaphysic.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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