Deskbeers
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
DeskBeers was a London-based craft beer subscription and delivery service founded in 2014 by Adam Rogers and Steve Marshall. Incubated for a year inside the agency Mint Digital, it delivered curated boxes of craft beers from independent breweries to offices across the UK - typically 12-bottle boxes for end-of-week team drinks, one-off parties or staff perks. The company raised about $200,000 via a Crowdcube crowdfunding campaign and at launch served around 150 customers, shipping 1,200 to 1,500 bottles per week.
02 / Deskbeers FAILURE REASONS
Failure reasons
DeskBeers was liquidated in 2020. No public announcement or press coverage explains the specific reasons for the company's failure; DeskBeers Limited (company number 09262678) is recorded as in liquidation, with its last filed accounts covering 2019. The company's business depended entirely on demand from staffed offices, a market that collapsed in 2020, but no source confirms the cause.
03 / EVENT HISTORY
Events in the structured record
- Liquidation
Companies House insolvency register for DESKBEERS LIMITED (09262678): creditors' voluntary liquidation commenced 28 Oct 2020 (liquidators Graham David Randall / Mark Peter George Roach); company dissolved 7 Sep 2021.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In 2014, Adam Rogers and Steve Marshall founded DeskBeers in London after a year of incubation inside Mint Digital, delivering craft beer boxes to offices.
- 02
The company raised about $200,000 through a Crowdcube crowdfunding campaign and began shipping across the UK mainland, serving around 150 customers with 1,200 to 1,500 bottles per week.
- 03
DeskBeers Limited entered liquidation in 2020; its last filed accounts covered 2019 and no public explanation of the closure was published. No reliable loss figure was disclosed, so no loss amount is recorded.